Reach can be bought. Engagement can’t.
In this workshop we look at some keys to engaging communication. We learn to look at our hobbies, interests and stray jobs from new perspectives, turning perceived failures into unique skills and selling points. We look at cases, good and bad, to see what works and why, and share real-life insight on how nerdy obsessions have turned into successful product launches and multi-million dollar ad campaigns.
The goal
…is for you to get a new perspective on your non-advertising experience, discover hidden strengths, and transform them into effective communication, whether you’re representing yourself or a company.
