Epidemic Sound – The World Will Feel Your Work
If you’ve ever watched anything online, you’ve probably heard the music of Epidemic Sound. In 2024, the industry-leading soundtracking brand wanted to attract the best talent in tech through the concept “The World Will Feel Your Work”. Our solution was a series of modular scripts, designed to be easily cut into snippets to allow for simple scaling. We focused on the dualities of Epidemic Sound, where tech meets creativity and hard skills meet all the feels. The result was an on-brand, beyond-brief delivery of employer branding assets that helped double career site traffic and position Epidemic Sound as the #1 most attractive employer in tech. Contribution: Ideation, pitch & presentation, scriptwriting, storyboardingConsultation: Music sourcing, visualization, video editing, social media captions Agency: NoA Elevate Client: Epidemic Sound Role: Content Creative & Copywriter Year: 2024 AWARENESS https://usercontent.one/wp/www.matsbax.com/wp-content/uploads/2025/10/epidemic_B1-online-video-cutter.com_.mp4https://usercontent.one/wp/www.matsbax.com/wp-content/uploads/2025/10/epidemic_B0-online-video-cutter.com_.mp4?media=1635093987 CONSIDERATION https://usercontent.one/wp/www.matsbax.com/wp-content/uploads/2025/10/epidemic_C2-online-video-cutter.com_.mp4https://usercontent.one/wp/www.matsbax.com/wp-content/uploads/2025/10/epidemic_C1-online-video-cutter.com_.mp4?media=1635093987 DIRECTION https://usercontent.one/wp/www.matsbax.com/wp-content/uploads/2025/10/ad-video.mp4?media=1635093987 https://usercontent.one/wp/www.matsbax.com/wp-content/uploads/2025/10/ad-video-1.mp4?media=1635093987
FOREX – One Stop Shop
FOREX’s brand awareness is high. Like, sky high. The problem was being known for only one thing: Currency exchange. When the offer expanded to include all things travel, they wanted a launch campaign to change brand associations, drive sales – and infuse the legacy brand with a younger, more vibrant feel. And according to FOREX’s CMO Karolina Sjödahl, it went well: – I can proudly say that we’ve set an all-time high on so many metrics, from campaign liking to intention-to-buy. One of the great challenges was how to introduce so many new products, and keep message clarity and sender-ID intact. But we achieved that too, better than ever. Add a great increase in traffic, both to stores and online, and I can’t describe it as anything other than a great success. – Karolina Sjödahl, CMO Agency: NoA Elevate Client: FOREX Role: Content Creative, Copywriter & Voice Over Year: 2024…
MTRX – Trevligare resa
Swedish express train challenger MTRX wanted to refresh their existing core message of “Think Fast, Think MTRX”, as they didn’t see the desired effect. After a quick dive through the data, we suggested that the current messaging was a missed opportunity of owning their unique attributes: punctuality, comfort, price and customer satisfaction. In short: MTRX could offer an altogether nicer travelling experience than the competition. The new platform “Trevligare resa” (have a nicer trip), diversified and streamlined communication across the mediamix, resulting in a considerable uplift in both brand liking and conversion. It even survived the company’s acquisition by Finnish VR group and is still going on its third year. Agency: NoA BKRY Client: MTRX Role: Content Creative & Copywriter Year: 2023
Apollo – Go. Live a little!
Travel agency Apollo wanted to activate their concept “Go. Live a little!” through content that inspired their Nordic audience to travel with them. So we developed a made-for-web mini series, where four Nordic celebrities where sent to all corners of Apollo’s Mediterranean world. Each received a challenge: To experience something adrenaline-inducing beyond their comfort zone – and then be rewarded with a relaxing activity. In short: To live a little. The series was voted Business Case of the Year by the The Swedish Media Publishers’ Association and renewed for a second season. Agency: Bonnier News Brand Studio Client: Apollo Role: Creative Concept Manager Year: 2022 Watch the trailer Watch an episode WAtch the whole thing at apollo.se/go-live-a-little
Enlabs – New Highscore!
This interim report is more uplifting than most.