MTRX – Trevligare resa

Swedish express train challenger MTRX wanted to refresh their existing core message of “Think Fast, Think MTRX”, as they didn’t see the desired effect.

After a quick dive through the data, we suggested that the current messaging was a missed opportunity of owning their unique attributes: punctuality, comfort, price and customer satisfaction.

In short: MTRX could offer an altogether nicer travelling experience than the competition.

The new platform “Trevligare resa” (have a nicer trip), diversified and streamlined communication across the mediamix, resulting in a considerable uplift in both brand liking and conversion.

It even survived the company’s acquisition by Finnish VR group and is still going on its third year.