Too many enter adulthood in the red, having fallen for quick (and dirty) high-interest loans, or never opening a savings account. How might we change this?
Together with Swedbank and Youtuber of the Year Mauri Hermundsson, we wrote and produced a mini-series linking the everyday situations to the greater theme of financial well-being. The idea was to turn information into entertainment, and make the abstract concrete, staying true to how Mauri usually approaches his audience on Youtube.
The series was viewed by millions, performing well beyond set KPI:s. It was awarded The Golden Wheel for Endorsement of the Year, and led to an ongoing partnership between talent and brand.
Agency: NoA BKRY
Client: Swedbank
Role: Content Creative & Copywriter
Year: 2022