FOREX – One Stop Shop

FOREX’s brand awareness is high. Like, sky high. The problem was being known for only one thing: Currency exchange. When the offer expanded to include all things travel, they wanted a launch campaign to change brand associations, drive sales – and infuse the legacy brand with a younger, more vibrant feel. 

And according to FOREX’s CMO Karolina Sjödahl, it went well:

– I can proudly say that we’ve set an all-time high on so many metrics, from campaign liking to intention-to-buy. One of the great challenges was how to introduce so many new products, and keep message clarity and sender-ID intact. But we achieved that too, better than ever. Add a great increase in traffic, both to stores and online, and I can’t describe it as anything other than a great success. – Karolina Sjödahl, CMO