MTRX – Trevligare resa
Swedish express train challenger MTRX wanted to refresh their existing core message of “Think Fast, Think MTRX”, as they didn’t see the desired effect. After a quick dive through the data, we suggested that the current messaging was a missed opportunity of owning their unique attributes: punctuality, comfort, price and customer satisfaction. In short: MTRX could offer an altogether nicer travelling experience than the competition. The new platform “Trevligare resa” (have a nicer trip), diversified and streamlined communication across the mediamix, resulting in a considerable uplift in both brand liking and conversion. It even survived the company’s acquisition by Finnish VR group and is still going on its third year. Agency: NoA BKRY Client: MTRX Role: Content Creative & Copywriter Year: 2023
Apollo – Go. Live a little!
Travel agency Apollo wanted to activate their concept “Go. Live a little!” through content that inspired their Nordic audience to travel with them. So we developed a made-for-web mini series, where four Nordic celebrities where sent to all corners of Apollo’s Mediterranean world. Each received a challenge: To experience something adrenaline-inducing beyond their comfort zone – and then be rewarded with a relaxing activity. In short: To live a little. The series was voted Business Case of the Year by the The Swedish Media Publishers’ Association and renewed for a second season. Agency: Bonnier News Brand Studio Client: Apollo Role: Creative Concept Manager Year: 2022 Watch the trailer Watch an episode WAtch the whole thing at apollo.se/go-live-a-little
Edward Blom’s Emmentaler Adventure
This interim report is more uplifting than most.
SF Studios – Movie poster designs
This interim report is more uplifting than most.