Apollo – Go. Live a little!

Travel agency Apollo wanted to activate their concept “Go. Live a little!” through content that inspired their Nordic audience to travel with them.

So we developed a made-for-web mini series, where four Nordic celebrities where sent to all corners of Apollo’s Mediterranean world.

Each received a challenge: To experience something adrenaline-inducing beyond their comfort zone – and then be rewarded with a relaxing activity. In short: To live a little.

The series was voted Business Case of the Year by the The Swedish Media Publishers’ Association and renewed for a second season.