Hello!
I'M Mats,

A 360° STORYTELLER WHO'S HERE FOR THE SMILES AND GOOSEBUMPS.

I’m a teacher-turned-journalist-turned-advertiser who enjoys the challenge of turning information into inspiration — and my ability to do so is tried and true.

I’m convinced that finding common ground is key to successful communication, and that if you speak to the heart and gut, the mind (and money) will follow.

I thrive at crossroads and intersections — between creativity and KPIs, content and context, words and visuals. That’s where the magic happens, when 1 + 1 becomes 11.

I believe in creating welcoming environments, building community, and that story always trumps special effects.

If you have a question, request, or challenge to throw my way, drop me a line and I’ll get back to you ❤️